McCANN WORLDGROUP

McCann Worldgroup is a leading global advertising agency known for its creative campaigns, strategic branding, and commitment to excellent communication and quality.
We’ve been collaborating on a variety of projects, adapting marketing content and campaign materials into Greek. The work spans diverse formats and industries.
Each piece has its own voice and character, shaped by the client’s brand identity. The challenge is always to strike the right balance between staying true to the original concept and making it feel natural and impactful in Greek. The goal: copy that’s faithful, fluent, smart, and communicates the right message.

Important Note: Due to confidentiality agreements, I’m unable to share specific content or client names. However, these collaborations reflect long-term, trusted partnerships across diverse industries. Each project required careful attention to voice, tone, and audience. It all comes down to sounding local, not translated. And it’s about helping each brand speak in a way that feels natural, polished, and true to who they are.